Art Director

Also called: Art Coordinator, Art Director, Art Supervisor, Artistic Director, Arts Administrator

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Art directors formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
Manage own accounts and projects, working within budget and scheduling requirements.
Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
Present final layouts to clients for approval.
Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
Work with creative directors to develop design solutions.
Create custom illustrations or other graphic elements.
Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
Review illustrative material to determine if it conforms to standards and specifications.
Negotiate with printers and estimators to determine what services will be performed.
Attend photo shoots and printing sessions to ensure that the products needed are obtained.
Research current trends and new technology, such as printing production techniques, computer software, and design trends.
Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
Conceptualize and help design interfaces for multimedia games, products, and devices.
Prepare detailed storyboards showing sequence and timing of story development for television production.

Work Context

Electronic Mail — 100% responded "Every day".
Face-to-Face Discussions — 97% responded "Every day".
Time Pressure — 89% responded "Every day".
Work With Work Group or Team — 85% responded "Extremely important".
Spend Time Sitting — 76% responded "Continually or almost continually".
Telephone — 73% responded "Every day".
Importance of Being Exact or Accurate — 51% responded "Extremely important".

Contact With Others — 51% responded "Constant contact with others".

Structured versus Unstructured Work — 51% responded "A lot of freedom".

Spend Time Making Repetitive Motions — 63% responded "Continually or almost continually".

Indoors, Environmentally Controlled — 76% responded "Every day".

Freedom to Make Decisions — 45% responded "A lot of freedom".

Impact of Decisions on Co-workers or Company Results — 59% responded "Very important results".

Frequency of Decision Making — 59% responded "Every day".

Importance of Repeating Same Tasks — 67% responded "Extremely important".

Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — 72% responded "Continually or almost continually".

Responsibility for Outcomes and Results — 45% responded "Very high responsibility".

Coordinate or Lead Others — 45% responded "Extremely important".

Letters and Memos — 41% responded "Every day".

Deal With Unpleasant or Angry People — 34% responded "Once a year or more but not every month".

Physical Proximity — 43% responded "Slightly close (e.g., shared office)".

Level of Competition — 34% responded "Highly competitive".

Deal With External Customers — 38% responded "Extremely important".

Work Activities

Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.

Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.

Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.

Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.

Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.

Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.

Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.

Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Detailed Work Activities

Research new technologies.
Determine technical requirements of productions or projects.
Design layout of art or product exhibits, displays, or promotional materials.
Review art or design materials.
Manage operations of artistic or entertainment departments or organizations.
Coordinate artistic activities.

Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking

Talking to others to convey information effectively.

Time Management

Managing one's own time and the time of others.

Judgment and Decision Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Complex Problem Solving

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Coordination

Adjusting actions in relation to others' actions.

Persuasion

Persuading others to change their minds or behavior.

Social Perceptiveness

Being aware of others' reactions and understanding why they react as they do.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.

Management of Personnel Resources

Motivating, developing, and directing people as they work, identifying the best people for the job.

Monitoring

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Writing

Communicating effectively in writing as appropriate for the needs of the audience.

Instructing

Teaching others how to do something.

Service Orientation

Actively looking for ways to help people.

Learning Strategies

Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Negotiation

Bringing others together and trying to reconcile differences.

Systems Analysis

Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Management of Financial Resources

Determining how money will be spent to get the work done, and accounting for these expenditures.

Operations Analysis

Analyzing needs and product requirements to create a design.

Fluency of Ideas

The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Originality

The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Oral Comprehension

The ability to listen to and understand information and ideas presented through spoken words and sentences.

Written Comprehension

The ability to read and understand information and ideas presented in writing.

Oral Expression

The ability to communicate information and ideas in speaking so others will understand.

Near Vision

The ability to see details at close range (within a few feet of the observer).

Information Ordering

The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

Speech Clarity

The ability to speak clearly so others can understand you.

Deductive Reasoning

The ability to apply general rules to specific problems to produce answers that make sense.

Problem Sensitivity

The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

Inductive Reasoning

The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

Visualization

The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

Speech Recognition

The ability to identify and understand the speech of another person.

Visual Color Discrimination

The ability to match or detect differences between colors, including shades of color and brightness.

Written Expression

The ability to communicate information and ideas in writing so others will understand.

Category Flexibility

The ability to generate or use different sets of rules for combining or grouping things in different ways.

Far Vision

The ability to see details at a distance.

People interested in this work like activities that include ideas, thinking, and figuring things out.

They do well at jobs that need:

Achievement/Effort

Persistence

Initiative

Leadership

Cooperation

Concern for Others

Social Orientation

Self Control

You might use software like this on the job:

Web platform development software

PHP: Hypertext Preprocessor
Cascading Style Sheets CSS
Drupal
Hypertext markup language HTML
JavaScript
AJAX
WoodWing
Apache Software Foundation Flex
Dynamic hypertext markup language DHTML
Extensible HyperText Markup Language XHTML

Project management software

Atlassian JIRA

Computer aided design CAD software

Autodesk 3ds Max Design
Computer assisted design software

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Art Director

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